Ways to Boost Your Instagram Game and Have Fun While Doing So

It's no secret that lots of brands use Instagram to increase visibility and generate sales. Instagram is a great platform for you to reach potential customers around the globe.

To improve your Instagram marketing, you need to increase your following on a steady and consistent basis. The more people follow you, the more chance you have to reach many people who can potentially buy from you.

Here are some ways you can grow your brand using Instagram:

1. Set up a business Instagram account - Instead of just a brief description and URL, business accounts also have the chance to add an identifying industry label if they choose (like “fashion Brand” or “Beauty Spa”). Business profiles also has contact information that allows your audience to connect with you outside the app. Instagram Shops are a newer offering from Instagram, and only Business or Creator accounts have access to this feature.

2. Optimize your bio - Use your bio to attract anyone who visits your profile. A good Instagram bio explains what you do and who you do it for. Make sure that you use relevant keywords for SEO purposes.

3. Set up story highlights - Story highlights serve as the summary of your account. Make sure you place the most important details about your page. This can be composed of five highlights: about you, what you do, tips and tricks, testimonials, and updates.

4. Identify your branding - branding can help you stand out. This can be your on-brand aesthetics and your messaging. Branding is what your target audience perceives about you right off the bat.

5. Create valuable posts - To gain peoples' trust, you must show that you're an expert on what you do. Consistently provide value to your prospects and build momentum.

6. Build a community - Engagement can be time-consuming for a busy business owner like you. But, this is one way to grow your brand on Instagram. Building genuine relationships and building rapport. Interact with followers to spark growth.

7. Be creative in connecting with your audience - Always experiment with what you post. Always keep in mind that you should make them feel at home in your account without you bombarding them with sales pitches.

8. Repurpose best-performing content- looking for something to post can be challenging sometimes. Save yourself by repurposing some of your best-performing content. A great way to do this is you can make a reel out of your best-performing carousel.

9. Cross-post your content - Post your content all over your other social media profiles to increase reach. You want to connect with more people, and cross-posting can help you with that without consuming more time creating new content.

10. Use the relevant hashtags - Treat hashtags as a keyword about what your content is all about. You should combine hashtags about your niche, and location, hashtags that describe your photo, and target audience, and, branded hashtags.

    See what other people have done and take some of these tips for yourself.