How I Built My Instagram Audience: A Lesson of Authenticity

While you think that Instagram is only a visual platform, it's more a place for storytelling and branding. Here's my Story.

When I first started using Instagram, I was focused on the visuals—the filters, the photos, and the captions. But what really made me grow my audience was the authenticity of my story.

For example One day I decided to post a photo of my messy desk (which is always messy). It didn't have any filters or text on it, but it got tons of likes! People loved it because they could relate to it—they know how messy their desks are too!

I also posted videos of me doing things like trying out new strategies and sharing the results. People love watching other people's lives unfold because they feel like they're part of it. They feel like they know who you are as a person. This builds trust with your audience and makes them more likely to follow you back or even buy something from you!

Building an Instagram audience takes time.

I remember when my follower count went up for the first time: it was just a few hundred people, but it felt like so much more than that—it felt like validation that what I was doing was working.

I've learned so much from those early days on Instagram: from how to be more engaging with my audience, to how to build an authentic brand that resonates with people who are like me or want to be like me.

I started telling the story of my life through pictures and videos on my Instagram page. I shared tips about freelancing, Business, and social media. I've learned so much from those early days on Instagram: from how to be more engaging with my audience, to how to build an authentic brand that resonates with people who are like me or want to be like me.1) Be consistent2) Don't try to sell anything3) Focus on quality over quantity

So if you're struggling with how to find your voice on social media, just remember: it's okay not to be perfect—in fact, it's more than okay—it's great!